Legal
Privacy Policy
How Zapata Dental collects, uses, and protects your personal information.
Last Updated: January 1, 2025 · Effective Date: January 1, 2025
This Privacy Policy applies to information collected through our website. For information about how we handle your protected health information (PHI) as a healthcare provider, please review our separate HIPAA Notice of Privacy Practices.
1. Who We Are
Zapata Dental ("we," "us," or "our") is a dental practice located at 2915 N 59th Ave, Phoenix, AZ 85033. We operate the website at zapatadental.com and related online presences. If you have questions about this policy, contact us at (623) 846-0575 or [email protected].
2. Information We Collect
Information You Provide Directly
- Contact forms: Name, phone number, email address, and any message content you submit when requesting a consultation or asking questions.
- Appointment requests: Name, contact details, preferred appointment times, and service of interest.
- Communications: Records of emails, calls, or messages you send us through the website.
Information Collected Automatically
- Usage data: Pages viewed, time spent on pages, links clicked, and navigation paths.
- Device and browser data: IP address, browser type and version, operating system, and screen resolution.
- Cookies and similar technologies: We and our service providers use cookies and tracking pixels. See Section 6 for more detail.
- Referral source: The website or search query that referred you to our site.
Information We Do Not Collect Through This Website
We do not collect medical records, treatment history, insurance information, social security numbers, or payment card numbers through this website. That information is handled separately under HIPAA as described in our Notice of Privacy Practices.
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and appointment requests
- Confirm and manage appointments
- Communicate updates about our services, hours, or special offers (with your consent)
- Improve our website content and user experience
- Analyze website traffic and measure marketing effectiveness
- Comply with legal obligations
- Protect against fraud and unauthorized activity
4. How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service providers: Third parties that help us operate our website, manage appointment scheduling, send communications, or analyze data (e.g., GoHighLevel, Google Analytics). These providers are bound by confidentiality agreements and may only use your data to provide services to us.
- Professional advisors: Attorneys, accountants, and insurers, as necessary in the course of professional services.
- Law enforcement or government authorities: When required by law, court order, or other legal process, or to protect the safety of any person.
- Business transfers: In connection with a merger, acquisition, or sale of all or substantially all of our assets, with appropriate confidentiality protections.
5. Data Retention
We retain personal information collected through this website for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Typically:
- Contact form submissions: up to 3 years
- Appointment request records: up to 7 years (consistent with healthcare recordkeeping requirements)
- Analytics data: up to 26 months (per Google Analytics defaults)
6. Cookies and Tracking Technologies
Our website uses the following types of cookies:
- Essential cookies: Required for the website to function. These cannot be disabled.
- Analytics cookies: We use Google Analytics to understand how visitors use our site. This data is aggregated and anonymous. You can opt out using the Google Analytics Opt-out Browser Add-on.
- Marketing cookies: We may use advertising pixels (e.g., Google Ads, Meta) to measure the effectiveness of our ads. These cookies track conversions but do not share your health information.
You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.
7. Your Rights and Choices
Depending on your location, you may have the right to:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate information.
- Deletion: Request that we delete your personal information, subject to certain exceptions.
- Opt-out of marketing: Unsubscribe from marketing emails at any time using the link in those emails, or by contacting us directly.
- Do Not Track: Our website does not currently respond to Do Not Track browser signals.
Arizona residents and California residents under the CCPA may have additional rights. To exercise any of these rights, contact us at (623) 846-0575 or in writing at 2915 N 59th Ave, Phoenix, AZ 85033.
8. Third-Party Links
Our website may contain links to third-party websites, including CareCredit, Sunbit, Google Maps, and social media platforms. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.
9. Children's Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will promptly delete it. Appointment requests for minor patients should be made by a parent or legal guardian.
10. Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Material changes will be communicated through a prominent notice on our website. Your continued use of the website after such changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, please contact us: